Apple is reportedly delaying mass production of its rumored “Reality Pro” headset and may opt to postpone its public announcement beyond WWDC, according to a new tweet by Ming-Chi Kuo.

In his tweet, Kuo explains that mass production for the headset has been pushed back by at least one month, now reportedly commencing sometime in the third quarter of 2023. Apple reportedly “isn’t very optimistic” regarding the headset’s ability to reenact an “iPhone moment”, adds the tweet.

Kuo adds that the new mass production delay means that Apple will produce less headsets overall this year than prior estimates. The analyst now expects that only 200,000 to 300,000 units will be manufactured this year in total, down from the anticipated target of 500,000 units.

Apple’s main concerns for a poor market reaction revolves around a number of factors. Kuo blames a deepening economic turmoil, certain hardware design decisions, ecosystem and applications immaturity, and an obscenely high price that could cross the$4,000 limit as potential factors limiting the headset’s sales.

Earlier, The New York Times interviewed a number of current an ex-Apple employees who worked on the headset. The report echoed similar concerns to Kuo, who argued that the headset is more of a want rather than a need.