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Gurman: Apple’s mixed-reality headset may not be called “Reality Pro” as other names in consideration

The headset could adopt a completely new name that is not derived from mixed-reality

Highlights
  • Apple considering names other than "Reality Pro" and "Reality One"
  • The headset name could feature "xr" to line up with "xrOS" software platform
  • The brand could also be something not related to mixed-reality
  • Headset's announcement still planned for WWDC

Apple’s upcoming mixed-reality headset may ultimately no longer carry the “Reality Pro” moniker. The company is considering other brands that more closely indicate mixed-reality or “xr”, according to Bloomberg‘s Mark Gurman in his Power On newsletter.

Gurman explains that Apple is contemplating names other than “Reality Pro” and “Reality One”, despite securing trademarks for them under shell companies. The company would also like the headset’s name to line up with its software platform, now expected to be called “xrOS” instead of “realityOS”.

Gurman also theorizes that the headset’s name might be entirely something different that is not related to the device’s functionality, similar to Macintosh and iPod. Gurman is also doubling-down on a WWDC unveil for the new headset.

Apple is considering a slew of other names for the headset itself. Perhaps the brand will more closely align with the “xr” theme than just plain “reality”. Apple could also go in an entirely different direction, with a name that’s not tied exactly to the device’s functionality.

Bloomberg’s Mark Gurman

Apple’s mixed-reality headset is rumored to adopt a glass, aluminum, and carbon-fiber design with at least a dozen eye and hand-tracking cameras, 4K micro-OLED displays, two M2-based processors, an iris scanner for biometric authentication, an external MagSafe-like hip-worn battery, and a cool $3000 price tag.

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Editor's Pick

Omar Moharram

Omar Moharram

Omar is Senior Editor at Supercharged and an Apple devotee since his early teens. He graduated with a computer engineering degree in 2022, which aids him in his technical content writing. Outside of work, he can often be found critiquing music or a film, or tinkering with a bass.

Read More

Who are we?

Supercharged is not just another news outlet. We’re a platform on a mission to offer personalized and ad-free news directly to you. Discover more of Supercharged.

Gurman: Apple’s mixed-reality headset may not be called “Reality Pro” as other names in consideration

The headset could adopt a completely new name that is not derived from mixed-reality

Highlights
  • Apple considering names other than "Reality Pro" and "Reality One"
  • The headset name could feature "xr" to line up with "xrOS" software platform
  • The brand could also be something not related to mixed-reality
  • Headset's announcement still planned for WWDC

Apple’s upcoming mixed-reality headset may ultimately no longer carry the “Reality Pro” moniker. The company is considering other brands that more closely indicate mixed-reality or “xr”, according to Bloomberg‘s Mark Gurman in his Power On newsletter.

Gurman explains that Apple is contemplating names other than “Reality Pro” and “Reality One”, despite securing trademarks for them under shell companies. The company would also like the headset’s name to line up with its software platform, now expected to be called “xrOS” instead of “realityOS”.

Gurman also theorizes that the headset’s name might be entirely something different that is not related to the device’s functionality, similar to Macintosh and iPod. Gurman is also doubling-down on a WWDC unveil for the new headset.

Apple is considering a slew of other names for the headset itself. Perhaps the brand will more closely align with the “xr” theme than just plain “reality”. Apple could also go in an entirely different direction, with a name that’s not tied exactly to the device’s functionality.

Bloomberg’s Mark Gurman

Apple’s mixed-reality headset is rumored to adopt a glass, aluminum, and carbon-fiber design with at least a dozen eye and hand-tracking cameras, 4K micro-OLED displays, two M2-based processors, an iris scanner for biometric authentication, an external MagSafe-like hip-worn battery, and a cool $3000 price tag.

Share this Article
note icon

Did you know?

Easily add Supercharged to your Home Screen and stay informed on the go! Get instant updates and breaking news stories via push notifications directly on your iPhone and Apple Watch. Just tap the share icon, then "Add to Home Screen," and be the first to know.

Have a tip for our newsroom? Securely reach out to us and tell us what you know. Your insight and information are invaluable to the work we do. Click here.

Have a tip for our newsroom? Securely reach out to us and tell us what you know. Your insight and information are invaluable to the work we do. 

Editor's Pick

Omar Moharram

Omar Moharram

Omar is Senior Editor at Supercharged and an Apple devotee since his early teens. He graduated with a computer engineering degree in 2022, which aids him in his technical content writing. Outside of work, he can often be found critiquing music or a film, or tinkering with a bass.

Read More

Craig Federighi

Age: 63
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