Apple’s upcoming mixed-reality headset may ultimately no longer carry the “Reality Pro” moniker. The company is considering other brands that more closely indicate mixed-reality or “xr”, according to Bloomberg‘s Mark Gurman in his Power On newsletter.

Gurman explains that Apple is contemplating names other than “Reality Pro” and “Reality One”, despite securing trademarks for them under shell companies. The company would also like the headset’s name to line up with its software platform, now expected to be called “xrOS” instead of “realityOS”.

Gurman also theorizes that the headset’s name might be entirely something different that is not related to the device’s functionality, similar to Macintosh and iPod. Gurman is also doubling-down on a WWDC unveil for the new headset.

Apple is considering a slew of other names for the headset itself. Perhaps the brand will more closely align with the “xr” theme than just plain “reality”. Apple could also go in an entirely different direction, with a name that’s not tied exactly to the device’s functionality.

Bloomberg’s Mark Gurman

Apple’s mixed-reality headset is rumored to adopt a glass, aluminum, and carbon-fiber design with at least a dozen eye and hand-tracking cameras, 4K micro-OLED displays, two M2-based processors, an iris scanner for biometric authentication, an external MagSafe-like hip-worn battery, and a cool $3000 price tag.