- Campaign will run from May 22 to September 17
- The most streamed artist, Bad Bunny is the face of the campaign
- Scan OR code on beverage to win 3 months of Apple Music
- Only new and certain returning users are eligible to win
Apple is teaming up with Pepsi to offer up to a three-month subscription to Apple Music for free with the purchase of select limited-edition Pepsi drinks, reports FastCompany.
The campaign will start on May 22 and run till mid-September, with Puerto Rican rapper Bad Bunny as its leading ambassador. The Apple Music promotional offer will be limited to new and a handful of qualified returning Apple Music customers. The campaign will run with limited-edition beverages, which include classic Pepsi, Mountain Dew, and Starry products, according to the campaign’s website.
Users can scan the QR code on the side of the drinks to unlock the free Apple Music subscription, in addition to other prices including clothing, Beats headphones, $5 prepaid Masterclass gift cards, and VIP fly-away trips to Apple Music live events. The campaign will officially launch on May 22 at 12 PM Eastern Time and run only in the United States and its territories.
Apple Music is available on all Apple devices, CarPlay, and Android, as well as Amazon Echo, Google Nest, and Sonos at $10.99 for individual users and $15.99 for Family plans. With both plans, users get access to Hi-Res Lossless audio and Spatial Audio with Dolby Atmos along with Apple Music Classical at no extra cost. With Apple Music Live, announced this week, users can easily discover new live shows and concerts held near them as well as navigate their favorite artists’ upcoming shows.