Apple Vision Pro is officially here with impressive specs, a new “spatial computing” paradigm, and an exorbitant price tag of $3,499. The headset is not expected to begin production for a few months, and Apple is rumored to have once again lowered the number of units it plans to manufacture in 2023, according to a new report from Maeil Business News Korea.
The report cites industry sources involved within the Apple Vision Pro supply chain, claiming that the company initially ordered its partners to produce around 150,000 headset units. The revised production number is even lower than predicted by TrendForce and trusted analyst Ming Chi-Kuo, who claimed that Apple aimed to produce about 200,000 to 300,000 units at first.
The reported number only pertains to the early availability of Apple Vision Pro, adds the report. The company is likely to increase production during 2024 once the initial units are sold or if demand appears robust. Bloomberg‘s Mark Gurman earlier reported that Apple internally expects Apple Vision Pro sales to reach around one million units during the headset’s first 12 months on the market.
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Several factors are likely responsible for the delay and limited initial availability of Apple Vision Pro. The headset packs in a multitude of new technologies never seen before in a consumer electronics device, making its production a challenging endeavor for Apple. These nascent technologies come at a cost that potential consumers will have to swallow, with even Apple CEO Tim Cook voicing his uncertainty about the headset’s affordability in an earlier interview.
Apple Vision Pro is the company’s first “spatial computer.” The headset incorporates many new features, including an iris-scanning Optic ID system for biometric authentication and a new R1 processor that handles input from the headset’s dozen cameras and sensors. Apple Vision Pro will initially only be available early next year in the US, though it could expand to other countries by the year’s end.
