Members from Apple’s marketing team recently sat down for a new interview with Inc. Magazine‘s Jason Aten to discuss the development of the new 15-inch MacBook Air. Mac Product Marekting’s Laura Metz and Enterprise Product Marketing’s Thomas Tan revealed how Apple silicon enabled the company to push the literal boundaries of the bigger MacBook Air.
Metz revealed that the 15-inch laptop wouldn’t be possible without the remarkable power efficiency gains realized by Apple silicon, which enabled the company to fit the laptop with a larger display while still maintaining the thin and light design associated with the “Air” brand.
When you think of what the designs looked like previously, it just didn’t work. It just did not say ‘Air’ to us. It was only with Apple silicon where we were able to have all the right components to bring that larger display along with the battery life and performance that users would expect from a MacBook Air.
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Laura Metz – Apple Mac Product Marketing
Apple acknowledges that casual consumers demanded a laptop with a larger display than the 13-inch MacBook Air without necessarily wanting all the capabilities or the price of the 14-inch and 16-inch MacBook Pro. The company also saw the strong demand for 15-inch PC laptops in the enterprise market, where a larger display is more beneficial productivity-wise.
We knew there were users that wanted more screen real estate, but did not need the additional capabilities and performance of the 14 or 16-inch MacBook Pro,” We also know that the 15-inch PC Laptop market is significant–that carries over into the enterprise space as well, where users are interested in having that larger display.
Laura Metz – Mac Product Marketing
Tan states that the 15-inch MacBook Air is appealing from a price and productivity point of view, adding that a total cost of ownership that rivals similar PC alternatives is tempting for many business customers, including those in the healthcare, retail, and manufacturing industries.
Apple Silicon suddenly made MacBook Air that much more capable for business use. So we’re certainly seeing a lot of customers making that wholesale switch that otherwise we wouldn’t have seen before. We’re seeing customers in retail industries, adopting MacBook Air, for everyday use, we’re seeing that in manufacturing, and we’re seeing that in healthcare. So we think Apple Silicon has broadened the appeal to enterprise customers by a significant margin.
Thomas Tan – Enterprise Product Marketing
Apple unveiled the 15-inch MacBook Air earlier this month at the company’s annual WWDC event. The laptop features a 15.2-inch Liquid Retina display in a sleek and fanless design that weighs just 3.3 pounds, making it one of the lightest laptops of its size. Like the smaller 13-inch MacBook Air, the 15-inch version is powered by the M2 chip, which coupled with a larger battery enables it to achieve up to 18 hours of battery life.
