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Apple will require retail appointments to purchase Vision Pro, slow rollout planned for 2024

Apple plans to design special areas within select retail stores in the United States to allow customers to try on and use its $3,500 Vision Pro headset early next year, Bloomberg‘s Mark Gurman reports.

In early 2024, customers will be required to create in-store appointments to purchase Vision Pro, meaning a walk-in purchase won’t be possible. This is reportedly done to ensure the headset “fits properly” for customers and follows a similar strategy as the Apple Watch in 2015. To ensure a snug fit, Apple is developing an iPhone app that will scan a person’s head alongside a physical scanning machine, according to the report.

To determine the right light seal — the component that keeps light out of a wearer’s field of view — Apple is developing an iPhone app that will scan a person’s head as well as a physical machine. Online purchasers will similarly be asked to upload their prescription data and use the face scan app to determine accessory sizing.

Bloomberg’s Mark Gurman

With appointments, Vision Pro will be available for purchase at all Apple retail store locations in the United States. However, Apple is prioritizing the special dedicated in-store sections in major stores such as those in New York and Los Angles. The rollout of the headset is described as “Apple’s most complex debut to date,” given the complexity of the headset, accessories, prescription lenses, and training required for retail staff.

The report notes that Apple is unlikely to open up Vision Pro to third-party resellers until at least 2025, the same year a more affordable second-generation version of the headset is rumored to launch. Vision Pro will only be available in the United States at launch, but Bloomberg reports Apple is looking to the United Kingdom and Canada as the first international markets to receive the headset by the end of next year.

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Sami Fathi

At just 23 years old, Sami’s work has been cited countless times by news aggregator Techmeme and in publications including The Verge, Reuters, and many others. Sami is a young entrepreneur who has been featured by several international and regional podcasts and magazines. Sami is the founder of Supercharged, having previously worked for two years as a reporter at MacRumors.

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Who are we?

Supercharged is not just another news outlet. We’re a platform on a mission to offer personalized and ad-free news directly to you. Discover more of Supercharged.

Apple will require retail appointments to purchase Vision Pro, slow rollout planned for 2024

Apple plans to design special areas within select retail stores in the United States to allow customers to try on and use its $3,500 Vision Pro headset early next year, Bloomberg‘s Mark Gurman reports.

In early 2024, customers will be required to create in-store appointments to purchase Vision Pro, meaning a walk-in purchase won’t be possible. This is reportedly done to ensure the headset “fits properly” for customers and follows a similar strategy as the Apple Watch in 2015. To ensure a snug fit, Apple is developing an iPhone app that will scan a person’s head alongside a physical scanning machine, according to the report.

To determine the right light seal — the component that keeps light out of a wearer’s field of view — Apple is developing an iPhone app that will scan a person’s head as well as a physical machine. Online purchasers will similarly be asked to upload their prescription data and use the face scan app to determine accessory sizing.

Bloomberg’s Mark Gurman

With appointments, Vision Pro will be available for purchase at all Apple retail store locations in the United States. However, Apple is prioritizing the special dedicated in-store sections in major stores such as those in New York and Los Angles. The rollout of the headset is described as “Apple’s most complex debut to date,” given the complexity of the headset, accessories, prescription lenses, and training required for retail staff.

The report notes that Apple is unlikely to open up Vision Pro to third-party resellers until at least 2025, the same year a more affordable second-generation version of the headset is rumored to launch. Vision Pro will only be available in the United States at launch, but Bloomberg reports Apple is looking to the United Kingdom and Canada as the first international markets to receive the headset by the end of next year.

Share this Article
note icon

Did you know?

Easily add Supercharged to your Home Screen and stay informed on the go! Get instant updates and breaking news stories via push notifications directly on your iPhone and Apple Watch. Just tap the share icon, then "Add to Home Screen," and be the first to know.

Have a tip for our newsroom? Securely reach out to us and tell us what you know. Your insight and information are invaluable to the work we do. Click here.

Have a tip for our newsroom? Securely reach out to us and tell us what you know. Your insight and information are invaluable to the work we do. 

Editor's Pick

Sami Fathi

Sami Fathi

At just 23 years old, Sami’s work has been cited countless times by news aggregator Techmeme and in publications including The Verge, Reuters, and many others. Sami is a young entrepreneur who has been featured by several international and regional podcasts and magazines. Sami is the founder of Supercharged, having previously worked for two years as a reporter at MacRumors.

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Craig Federighi

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