Apple will reportedly begin mass shipments of the iPhone 15 Pro Max this week after resolving apparent supply chain issues. The company is also on track to overtake Samsung to be the biggest smartphone maker in the world by 2024, claims reliable analyst Ming-Chi Kuo in a new post.
According to a new post shared on Medium, Kuo outlines some of his expectations for the number of iPhone units shipped throughout the next 18 months. He claims that Apple is on course to ship over 220 million iPhone units in 2023 on the back of expected strong demand for the iPhone 15 lineup, with a real possibility of surpassing Samsung as the biggest smartphone maker in the world.
Looking forward, Kuo further claims that Apple’s current goal is to ship no less than 250 million iPhone units during 2024, which should result in a 5–10% year-over-year increase in annual iPhone shipments. Apple will thus cement its crown as the top global smartphone brand since Samsung is expecting its demand to remain sluggish throughout next year, adds Kuo.
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Kuo is also dispelling previous rumors of supply chain issues concerning some iPhone 15 models. A previous report from The Information suggests that Apple is facing severe supply chain issues with assembling display panels for the iPhone 15 Pro and iPhone 15 Pro Max, but Kuo seems adamant that Apple will be able to ship 80 million iPhone 15 units in 2023. Coupled with increased shipments of older-generation iPhone models, Kuo believes that Apple stock will be able to rebound in the foreseeable future after undergoing a market correction on the back of delicate Q3 2023 earnings results and an unsure global economic climate.
