Apple has been posting job positions looking for engineers to work on generative AI for a while now, but the company’s latest listings are more specific about its requirements, suggesting a more serious push to incorporate AI into its products (via TechCrunch).
Apple is already using AI in some of its products, such as the more accurate autocorrect feature on iOS 17. However, the company’s recent job listings suggest that it’s planning to use AI in more products and features in the future.
In a recent job listing, Apple says that it is working on a “generative-based developer experience platform for internal use and assist our app development team.” This suggests that Apple is planning to use AI to help its developers build apps more quickly and efficiently.
Another job offer mentions working on a “conversational AI platform (voice and chat)” to engage with customers. This could mean that Apple is planning to use AI to create more natural and engaging chatbots for its customer service team.
Multiple job listings hint that Apple is also working on using AI to improve Siri, the company’s voice assistant. For example, one position mentions working on “sentence completion” for Siri. This shows that Apple is planning to use AI to help Siri understand and respond to user queries more accurately.
In a recent report, Bloomberg states that Apple is set to invest over $1 billion per year in an effort to push generative AI-based products and features. These new AI-powered features could hit the road as soon as next year as part of iOS 18 and other software platforms.
Overall, Apple’s latest job listings indicate that the company is getting more serious about integrating generative AI into its products. This is exciting news, as Apple aims to catch up to AI services offered by the likes of ChatGPT and Google Bard.