Apple today just announced that it will hold a “Scary Fast” special event on Monday, October 30 at 5 PM Pacific Time to potentially reveal updates to its Mac lineup. As has been the case with previous events, “Scary Fast” will be pre-recorded, but no in-person component at the Steve Jobs Theater at Apple Park will take place this time.
Recent rumors have indicated that Apple could reveal refreshed Mac models by the end of this month, including a long-awaited update to the 24-inch iMac. The all-in-one desktop could be the first Mac to receive the yet-to-be-announced M3 chip, although a sketchy rumor claims that it could receive the current M2 and M2 Pro chips instead.
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This is in direct contradiction to supply analyst Ming Chi-Kuo, who previously claimed that Apple will not release any new Macs for the remainder of 2023 as we reported earlier. Kuo has now backtracked on his claims, now believing that an “M3 series MacBook Pro” will be the event’s focus.
Other rumored Macs include sweeping refreshes to both the MacBook Air and the MacBook Pro lineups, with Apple working on as many as four new MacBooks to be revealed by early or mid-2024. Updates to other desktop machines like the Mac Studio and Mac Pro are likely to be further out.
As usual, Apple says the event will be live-streamed on its Apple Events website, in addition to live streams on YouTube and the Apple TV app. Stay tuned to Supercharged for live and up-to-date coverage of Apple’s last event of 2023.
