Apple’s online store has gone down ahead of its “Scary Fast” event, scheduled to take place at 5:00 a.m. Pacific Time from Cupertino, California.
The online store usually goes down before the company’s special events and had similarly gone down before the iPhone 15’s event in September and last June before WWDC 2023.
Apple is expected to announce a few refreshed Mac models, including the first upgrade to the 24-inch iMac in nearly three years. The 14-inch and 16-inch MacBook Pros are also speculated to be updated at the event. The all-in-one desktop is expected to be the first Mac to receive the next-generation M3 chip, whereas the MacBook Pro will be powered with the M3 Pro and M3 Max pair.
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The M3 series is said to be a significant release of Apple silicon, boasting a new 3-nanometer node process just like the iPhone 15 Pro’s A17 Pro. The new process will help usher in big improvements across the board that cover performance, efficiency, and battery life.
As part of its USB-C push, the company could also look to upgrade its Mac accessories to embrace the universal port. The Magic Keyboard, Magic Mouse, and Magic Trackpad still rely on the Lightning port to charge, and the Mac-centric nature of the event is the perfect opportunity for Apple to finally update its accessories. No word yet whether the company will return to its senses with a more logical charging port placement for the Magic Mouse, however…
Apple’s “Scary Fast” event will be live-streamed via the company’s event page, YouTube, and the Apple TV app. Stay tuned to Supercharged for live and up-to-date coverage of Apple’s last event of 2023.
