New interview with Greg Joswiak sheds light on Apple’s relationship with pro users, hardware and software integration, more

Apple has recently renewed its focus on professional users and their needs after seemingly neglecting them for years. The company’s Senior Vice President of Worldwide Marketing Greg “Joz” Joswiak recently sat down in a recent interview to discuss catering to pro users, marketing affairs within Apple, environmental efforts, and more.

The interview was conducted with the Thai YouTube channel iMoD Official and contained a few questions aimed at Apple customers in Thailand in particular. Nevertheless, the interview offers valuable insight into Apple’s marketing strategy and its outreach to the creative community.

When asked how Apple caters to the demands of each user base in different regions around the world, JozGreg Joswiak, born in October 1963, is Apple's Senior Vice President of Worldwide Marketing. Known by the nickname "Joz," he's one of the company's most long-tenured executives having joined Apple in June 1986. Joz was awarded a Bachelor of Science in Computer Engineering from the University of Michigan in 1986. Joz joined Apple immediately after graduating, where he quickly cemented... said that his organization has established worldwide offices to grasp the market needs without solely relying on opinions in the United States. As users from different countries have different needs, Apple needs to tailor its market research and outreach to those regions and has done so with the establishment of marketing teams in countries like Thailand and elsewhere.

The international marketing teams then relay their research to the company’s headquarters in Cupertino, where it’s the duty of Joswiak’s team to connect market analysis to product engineering departments within the company to figure out how to tackle what users want to see in new products.

Apple has recently been expanding its localization efforts in Thailand. Many features such as Live Text, Scribble for Apple Pencil, and the Translate app include support for the Thai language. JozGreg Joswiak, born in October 1963, is Apple's Senior Vice President of Worldwide Marketing. Known by the nickname "Joz," he's one of the company's most long-tenured executives having joined Apple in June 1986. Joz was awarded a Bachelor of Science in Computer Engineering from the University of Michigan in 1986. Joz joined Apple immediately after graduating, where he quickly cemented... says that Thailand is an incredible market for the company, rejoicing over the widespread student adoption of iPad with Apple Pencil, MacBook Air, and MacBook Pro in the country.

The iPad and Pencil combo has been incredibly popular in Thailand and elsewhere, and JozGreg Joswiak, born in October 1963, is Apple's Senior Vice President of Worldwide Marketing. Known by the nickname "Joz," he's one of the company's most long-tenured executives having joined Apple in June 1986. Joz was awarded a Bachelor of Science in Computer Engineering from the University of Michigan in 1986. Joz joined Apple immediately after graduating, where he quickly cemented... says that the solid hardware and software integration has enabled this tightly coupled experience. JozGreg Joswiak, born in October 1963, is Apple's Senior Vice President of Worldwide Marketing. Known by the nickname "Joz," he's one of the company's most long-tenured executives having joined Apple in June 1986. Joz was awarded a Bachelor of Science in Computer Engineering from the University of Michigan in 1986. Joz joined Apple immediately after graduating, where he quickly cemented... believes that no one else in the industry can intertwine hardware, software, and services like Apple does, with all of these three components built together from the ground up to complement one another.

Apple works very hard to ensure this integration results in the best possible user experience, adds JozGreg Joswiak, born in October 1963, is Apple's Senior Vice President of Worldwide Marketing. Known by the nickname "Joz," he's one of the company's most long-tenured executives having joined Apple in June 1986. Joz was awarded a Bachelor of Science in Computer Engineering from the University of Michigan in 1986. Joz joined Apple immediately after graduating, where he quickly cemented.... This seamless experience also extends beyond a single device with features like iCloud and Continuity which ensure your data and settings remain consistent across all of your devices. This results in customers starting with one Apple device and then slowly branching out to other product lines to make the best use of the company’s ecosystem.

With the iPhone 15 Pro, Apple made massive leaps in photography and videography thanks to the new Pro camera system. JozGreg Joswiak, born in October 1963, is Apple's Senior Vice President of Worldwide Marketing. Known by the nickname "Joz," he's one of the company's most long-tenured executives having joined Apple in June 1986. Joz was awarded a Bachelor of Science in Computer Engineering from the University of Michigan in 1986. Joz joined Apple immediately after graduating, where he quickly cemented... reiterates that Apple invested heavily for years in the iPhone’s camera, adding that more and more customers are using the iPhone for professional camera use. JozGreg Joswiak, born in October 1963, is Apple's Senior Vice President of Worldwide Marketing. Known by the nickname "Joz," he's one of the company's most long-tenured executives having joined Apple in June 1986. Joz was awarded a Bachelor of Science in Computer Engineering from the University of Michigan in 1986. Joz joined Apple immediately after graduating, where he quickly cemented... pays special attention to the video capabilities of the iPhone 15 Pro, stating that it provides a much more intimate and personal shooting experience compared to high-end cameras. The iPhone’s compact size also means it can reach into more spaces that other dedicated cameras can’t.

The advanced video capabilities of the iPhone 15 Pro include new features like color grading, which JozGreg Joswiak, born in October 1963, is Apple's Senior Vice President of Worldwide Marketing. Known by the nickname "Joz," he's one of the company's most long-tenured executives having joined Apple in June 1986. Joz was awarded a Bachelor of Science in Computer Engineering from the University of Michigan in 1986. Joz joined Apple immediately after graduating, where he quickly cemented... says enables creators to do more at a workflow level when shooting video. As a result of these advancements, Apple now sees professional cameras as a true competitor to the iPhone’s video capabilities as evident with the “Scary Fast” event in October which was completely shot on an iPhone 15 Pro Max and edited on a Mac.

The interview pivots to Apple’s relationship with professional users, with JozGreg Joswiak, born in October 1963, is Apple's Senior Vice President of Worldwide Marketing. Known by the nickname "Joz," he's one of the company's most long-tenured executives having joined Apple in June 1986. Joz was awarded a Bachelor of Science in Computer Engineering from the University of Michigan in 1986. Joz joined Apple immediately after graduating, where he quickly cemented... describing it as a “love affair” that began more than 30 years ago with the introduction of the Mac and software like desktop publishing. Professionals gravitating to the Mac wouldn’t be possible without all the creative software tools that run on macOS, adding that the company has forged a special bond with the creative community over the years.

JozGreg Joswiak, born in October 1963, is Apple's Senior Vice President of Worldwide Marketing. Known by the nickname "Joz," he's one of the company's most long-tenured executives having joined Apple in June 1986. Joz was awarded a Bachelor of Science in Computer Engineering from the University of Michigan in 1986. Joz joined Apple immediately after graduating, where he quickly cemented... admits that Apple is quite privileged to have such a strong connection with creative professionals, which the company nurtured by constantly understanding and listening to their needs. Not only does Apple listen to its customers, but the company spends a lot of effort on features it thinks will be best for them down the road. This anticipation of future needs is part of what allows the company to stay relevant in the professional market.

This constant communication to figure out what the market wants is best amplified with the iPhone. JozGreg Joswiak, born in October 1963, is Apple's Senior Vice President of Worldwide Marketing. Known by the nickname "Joz," he's one of the company's most long-tenured executives having joined Apple in June 1986. Joz was awarded a Bachelor of Science in Computer Engineering from the University of Michigan in 1986. Joz joined Apple immediately after graduating, where he quickly cemented... says that the company has constant meetings with pros to figure out what they want to see from the iPhone’s camera in photography and videography, a process that fueled the latest camera advancements on the iPhone 15 Pro to the point where pros are running out of features they want to see added to the iPhone.

The interview concludes with questions about Apple’s aggressive environmental goal where the company aims to be completely carbon neutral by 2030. Joswiak points out the introduction of the most recent Apple Watch lineup, which has some carbon-neutral configurations as the first Apple devices to do so. The company is also working with its suppliers so that they can also be carbon neutral.