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New interview with top Apple executives reveals Vision Pro development history

The unveiling of the Apple Vision Pro sent shockwaves through the tech world. Boasting revolutionary spatial computing capabilities, the device promises to blur the lines between the digital and physical worlds.

In this exploration, we’ll delve into the technical marvels, potential applications, and philosophical questions surrounding this groundbreaking innovation, taking a look at a new interview by Vanity Fair with Tim Cook, Greg Joswiak, James Cameron, Jon Favreau, and others on Apple Vision Pro.

Genesis of a vision

The journey began years ago in the secretive confines of Mariani 1, Apple’s black ops facility. There, Tim Cook witnessed a clunky prototype that ignited his belief in the future of spatial computing. Driven by this vision, Apple engineers embarked on a multi-year odyssey to miniaturize the technology and craft a wearable experience unlike any other.

It feels like we’ve reached into the future and grabbed this product, you’re putting the future on your face.

SVP of Worldwide Marketing Greg Joswiak

The interview also included new pictures of Tim Cook wearing Vision Pro publicly for the first time since the headset’s announcement at WWDC 2023. The pictures also provided another look at EyeSight, the controversial feature that allows Vision Pro to stream the wearer’s eyes through an external display to the surrounding environment.

Vanity Fair

Technological prowess

At its core, the Apple Vision Pro is a marvel of engineering. Dual high-resolution displays deliver 23 million pixels per eye, immersing users in stunning visuals.

You can actually lay on your sofa and put the displays on your ceiling if you wish. I watched the third season of “Ted Lasso” on my ceiling and it was unbelievable.

Tim Cook

Spatial audio seamlessly integrates sound with head movements, enhancing the feeling of presence. Cutting-edge processors and sensors work in harmony to track gestures, eye movements, and the environment, creating a truly intuitive interface.

The weight of innovation

Despite its technological prowess, Apple Vision Pro isn’t without its challenges. The current iteration faces criticism for its size and weight, raising concerns about long-term comfort and adoption. The hefty price tag further restricts accessibility, limiting its immediate impact.

If there’s one consistent grumble about the Apple Vision Pro, it’s about the size and weight. It’s around 20 ounces, which might not sound like a lot, because you cook with ounces, you don’t necessarily wear them. But that’s the same as five sticks of butter. Imagine walking around with five sticks of butter on your face all day. I’ve been working in VR for over 30 years, and until we can get the scuba diving mask off your face and we make it less noticeable, we’re not going to make this a mass-adoption technology, and the size and weight of these scuba diving masks are not going to be solved in a year.

Carolina Cruz-Neira, a pioneer of virtual reality

Additionally, the lack of major apps like Netflix and YouTube creates a content gap that needs to be addressed.

Beyond the screen

But the most profound questions lie beyond the technical aspects. Apple Vision Pro represents a significant leap towards augmented reality, a technology that raises philosophical questions about our relationship with the digital world. Will it enhance our lives or isolate us in curated realities? Will it widen the digital divide or foster new forms of connection? These are questions that society and Apple itself must grapple with as this technology evolves.

A glimpse into the future

While the Apple Vision Pro may not be without its challenges, it embodies a bold vision for the future of computing. Its groundbreaking technology paves the way for new forms of creativity, communication, and learning. While the ultimate impact remains to be seen, the Apple Vision Pro stands as a testament to human ingenuity and its relentless pursuit of innovation, forcing us to confront the opportunities and challenges that lie ahead in the ever-evolving digital landscape.

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Have a tip for our newsroom? Securely reach out to us and tell us what you know. Your insight and information are invaluable to the work we do. 

Editor's Pick

Abdul Raouf Al Sbeei

Abdul Raouf Al Sbeei

Abdul Raouf is a reporter in the Apple Newsroom, where he translates news into insightful and relatable stories. Abdul believes words hold magic and have power often ignored. You can find him between tweets or book pages.

Read More

Who are we?

Supercharged is not just another news outlet. We’re a platform on a mission to offer personalized and ad-free news directly to you. Discover more of Supercharged.

New interview with top Apple executives reveals Vision Pro development history

The unveiling of the Apple Vision Pro sent shockwaves through the tech world. Boasting revolutionary spatial computing capabilities, the device promises to blur the lines between the digital and physical worlds.

In this exploration, we’ll delve into the technical marvels, potential applications, and philosophical questions surrounding this groundbreaking innovation, taking a look at a new interview by Vanity Fair with Tim Cook, Greg Joswiak, James Cameron, Jon Favreau, and others on Apple Vision Pro.

Genesis of a vision

The journey began years ago in the secretive confines of Mariani 1, Apple’s black ops facility. There, Tim Cook witnessed a clunky prototype that ignited his belief in the future of spatial computing. Driven by this vision, Apple engineers embarked on a multi-year odyssey to miniaturize the technology and craft a wearable experience unlike any other.

It feels like we’ve reached into the future and grabbed this product, you’re putting the future on your face.

SVP of Worldwide Marketing Greg Joswiak

The interview also included new pictures of Tim Cook wearing Vision Pro publicly for the first time since the headset’s announcement at WWDC 2023. The pictures also provided another look at EyeSight, the controversial feature that allows Vision Pro to stream the wearer’s eyes through an external display to the surrounding environment.

Vanity Fair

Technological prowess

At its core, the Apple Vision Pro is a marvel of engineering. Dual high-resolution displays deliver 23 million pixels per eye, immersing users in stunning visuals.

You can actually lay on your sofa and put the displays on your ceiling if you wish. I watched the third season of “Ted Lasso” on my ceiling and it was unbelievable.

Tim Cook

Spatial audio seamlessly integrates sound with head movements, enhancing the feeling of presence. Cutting-edge processors and sensors work in harmony to track gestures, eye movements, and the environment, creating a truly intuitive interface.

The weight of innovation

Despite its technological prowess, Apple Vision Pro isn’t without its challenges. The current iteration faces criticism for its size and weight, raising concerns about long-term comfort and adoption. The hefty price tag further restricts accessibility, limiting its immediate impact.

If there’s one consistent grumble about the Apple Vision Pro, it’s about the size and weight. It’s around 20 ounces, which might not sound like a lot, because you cook with ounces, you don’t necessarily wear them. But that’s the same as five sticks of butter. Imagine walking around with five sticks of butter on your face all day. I’ve been working in VR for over 30 years, and until we can get the scuba diving mask off your face and we make it less noticeable, we’re not going to make this a mass-adoption technology, and the size and weight of these scuba diving masks are not going to be solved in a year.

Carolina Cruz-Neira, a pioneer of virtual reality

Additionally, the lack of major apps like Netflix and YouTube creates a content gap that needs to be addressed.

Beyond the screen

But the most profound questions lie beyond the technical aspects. Apple Vision Pro represents a significant leap towards augmented reality, a technology that raises philosophical questions about our relationship with the digital world. Will it enhance our lives or isolate us in curated realities? Will it widen the digital divide or foster new forms of connection? These are questions that society and Apple itself must grapple with as this technology evolves.

A glimpse into the future

While the Apple Vision Pro may not be without its challenges, it embodies a bold vision for the future of computing. Its groundbreaking technology paves the way for new forms of creativity, communication, and learning. While the ultimate impact remains to be seen, the Apple Vision Pro stands as a testament to human ingenuity and its relentless pursuit of innovation, forcing us to confront the opportunities and challenges that lie ahead in the ever-evolving digital landscape.

TOPICS:
Share this Article
note icon

Did you know?

Easily add Supercharged to your Home Screen and stay informed on the go! Get instant updates and breaking news stories via push notifications directly on your iPhone and Apple Watch. Just tap the share icon, then "Add to Home Screen," and be the first to know.

Have a tip for our newsroom? Securely reach out to us and tell us what you know. Your insight and information are invaluable to the work we do. Click here.

Have a tip for our newsroom? Securely reach out to us and tell us what you know. Your insight and information are invaluable to the work we do. 

Editor's Pick

Abdul Raouf Al Sbeei

Abdul Raouf Al Sbeei

Abdul Raouf is a reporter in the Apple Newsroom, where he translates news into insightful and relatable stories. Abdul believes words hold magic and have power often ignored. You can find him between tweets or book pages.

Read More

Craig Federighi

Age: 63
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