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Vision Pro return rate at less than 1% as reports paint different pictures

Omar Moharram
Omar Moharram - Senior Editor
2 Min Read

Recent reports have claimed that early adopters of Vision Pro are returning their headsets to Apple at a higher rate than most of the company’s other products, but new research from analyst Ming-Chi Kuo claims that the headset’s return rate is so far normal and is yet to exhibit “anomalies.”

According to Kuo, the current return rate of Vision Pro sits at less than one percent following his “inspection of the repair/refurbishment production line.” This is in line with and might even be lower than the return rates of other Apple products. Perhaps interestingly, Kuo claims that up to a third of all Vision Pro returns are due to users finding it difficult to set up the headset in the first place, though it’s unclear how Kuo was able to reach this conclusion.

Apple surveys customers who return Vision Pro to collect their feedback and reasons for giving up on the headset, and such information is unlikely to make its way to supply chain sources. Nevertheless, today’s news runs contrary to what has been claimed by other reports and various social media personalities. So far, common complaints with Vision Pro returnees include an uncomfortable wearing experience due to the headset’s hefty weight and poor head strap ergonomics, lack of a meaningful app ecosystem, and feelings of nausea, headaches, and eyestrains.

These reasons and more are making some Vision Pro early adopters wary of the headset, particularly at its expensive $3,500 introductory price tag. However, the overwhelming majority of Vision Pro users don’t seem to mind its current shortcomings as evidenced by the low return rate and stronger-than-expected demand that is so far beating Apple’s expectations.

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Vision Pro return rate at less than 1% as reports paint different pictures

Omar Moharram
Omar Moharram - Senior Editor
2 Min Read

Recent reports have claimed that early adopters of Vision Pro are returning their headsets to Apple at a higher rate than most of the company’s other products, but new research from analyst Ming-Chi Kuo claims that the headset’s return rate is so far normal and is yet to exhibit “anomalies.”

According to Kuo, the current return rate of Vision Pro sits at less than one percent following his “inspection of the repair/refurbishment production line.” This is in line with and might even be lower than the return rates of other Apple products. Perhaps interestingly, Kuo claims that up to a third of all Vision Pro returns are due to users finding it difficult to set up the headset in the first place, though it’s unclear how Kuo was able to reach this conclusion.

Apple surveys customers who return Vision Pro to collect their feedback and reasons for giving up on the headset, and such information is unlikely to make its way to supply chain sources. Nevertheless, today’s news runs contrary to what has been claimed by other reports and various social media personalities. So far, common complaints with Vision Pro returnees include an uncomfortable wearing experience due to the headset’s hefty weight and poor head strap ergonomics, lack of a meaningful app ecosystem, and feelings of nausea, headaches, and eyestrains.

These reasons and more are making some Vision Pro early adopters wary of the headset, particularly at its expensive $3,500 introductory price tag. However, the overwhelming majority of Vision Pro users don’t seem to mind its current shortcomings as evidenced by the low return rate and stronger-than-expected demand that is so far beating Apple’s expectations.

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