Over the weekend, a report claimed that Apple and Meta were in talks to incorporate the latter’s AI models as an option for Apple Intelligence just like ChatGPT. Now, Bloomberg‘s Mark Gurman claims that it was Meta that actually approached Apple, before being turned away over privacy concerns.
The Wall Street Journal claimed that Apple is mulling additional external AI models to add to Apple Intelligence for world knowledge requests following OpenAI’s ChatGPT integration with iOS 18. Bloomberg now states that Apple shunned Meta’s approach to such a collaboration over fears that the latter would abuse users’ data.
The talks, which didn’t move beyond an exploratory phase, first started in March around the same time Apple was rumored to be approaching ChatGPT and Google Gemini. The negotiations with Meta never approached a formal stage, and Apple has no desire whatsoever to integrate Meta’s AI models into Apple Intelligence.
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Apple focused on striking out a deal with OpenAI for ChatGPT integration as it is generally seen as the best generative AI chatbot and model in the industry. A future partnership with Google for Gemini would build on the current arrangement that sees Google Search as the default search engine on Safari.
Bloomberg‘s report confirms that Apple is in talks with Anthropic to offer its AI models as part of Apple Intelligence. Apple’s strategy would see its platforms include a range of external AI models as options embedded within iOS 18 and more in a similar fashion to how users have a range of search engine choices on Safari.
