Apple could soon introduce an ad-supported tier for its TV+ streaming service as the company has held talks with regulatory bodies responsible for collecting advertising metrics, according to a new report from The Telegraph.
Apple executives recently met with the United Kingdom’s Broadcaster’s Audience Research Board, or Barb, to assess the potential options for tracking advertising metrics on the TV+ service. Apple already works with Barb to measure viewing metrics of TV+ shows and movies, and it is now looking to expand data collection techniques to measure the reach of any potential ads on the streaming service.
The move comes after Apple recently hired Joseph Cady in March, who served as an advertising executive at NBCUniversal. The move was seen as Apple strengthening its advertising efforts as TV+ remains the only streaming service today without offering an ad-supported subscription option. However, Apple is no stranger to running ads on some of its streaming initiatives as it has sold ad spots worth $4 million on the Major League Soccer Season Pass package.
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Releasing an ad-supported tier would represent the latest effort by Apple to accelerate the service’s growth. Despite spending over $20 billion on original content, TV+ has so far failed to capture meaningful viewership numbers compared to other streaming services as Netflix continues to dominate the space.
