Apple today announced that it will hold the ‘It’s Glowtime” special event on Monday, September 9 at 10 AM Pacific Time to reveal its next-generation iPhone 16 lineup and more. As has been the case with previous iPhone events, “It’s Glowtime” is scheduled to take place at the Steve Jobs Theater, situated on the premises of Apple Park in Cupertino, California.
Apple is expected to announce four new iPhone models at “It’s Glowtime” as part of the iPhone 16 lineup including the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max. The company could also reveal refreshed Apple Watch models including the Apple Watch Series 10 and third-generation Apple Watch Ultra.
Alongside the new iPhone 16 and Apple Watch models, Apple will unveil a new fourth-generation AirPods lineup with two different models. The lower-end version will include more basic features and replace the aging second-generation AirPods. The more premium version is rumored to include new features like Active Noise Cancellation, acting as a direct AirPods 3 successor.
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“It’s Glowtime” is expected to encompass a pre-recorded video keynote with a selection of media members invited to attend and watch the video presentation at Steve Jobs Theater in Apple Park. Media attendees will also get a chance for some hands-on time with newly announced products after the event’s conclusion.