Eddy Cue was born in 1964, in Miami, Florida. He is Apple’s Senior Vice President of Services and one of the company’s most senior SVPs since assuming his current position in 2011. Cue earned bachelor’s degrees in computer science and economics from Duke University. In addition to his role at Apple, Cue serves as a member of Ferrari’s board of directors.
Cue has been working at Apple for over 35 years, first joining as a manager of the customer support team in 1989 and later in software engineering. Cue is credited with being the main force behind many of Apple’s successful internet services, including its online store in 1998, the iTunes Store in 2003, the App Store in 2008, and iCloud in 2011 following the unsuccessful launch of MobileMe.
In addition to overseeing Apple’s internet services, Cue is also responsible for the company’s fintech offerings like Apple Pay and Apple Card. Maps, Search Ads, iLife, and iWork are all overseen by Cue, who also managed Siri up until 2017 before the digital assistant was delegated to Craig Federighi and later John Giannandrea.
Cue’s expertise is evident in the rising importance of the Services sector at Apple, which has become an important moneymaker at the company as hardware sales have recently slowed down. An excellent negotiator, Cue has often led talks with external providers to bring their content to many of Apple’s subscription services like TV+ and Apple Music. In the build-up to the original iPhone release, Cue also led talks with AT&T, then Cingular, to launch the device exclusively on the carrier.
Outside of his work at Apple, Cue is known as an avid sports follower. A massive Golden State Warriors fan, he’s often seen occupying courtside seats in their NBA games. Despite having fewer public appearances at Apple’s keynotes and elsewhere nowadays, the growth and expansion of Apple’s services make Cue one of the most important executives at the company.