Apple could soon license some TV+ original movies to third-party services and networks to reduce costs and increase revenue from its streaming service, according to a new Bloomberg report.
To this effect, Apple hired a new executive earlier this year to lead the licensing efforts of TV+ original movies. The executive, Maria Ines Rodriguez, previously worked at Disney and NBCUniversal. Apple is focused on licensing its TV+ original movies catalog to networks and companies outside the United States, where viewers will be able to buy or rent them. However, Apple has no current plans to license its original TV shows, which have proven far more successful than its movies.
With this move, Apple is primarily focusing on finding new revenue streams and cutting costs for its streaming service, which so far has failed to capture meaningful viewership figures compared to the likes of Netflix. CEO Tim Cook and services chief Eddy CueEddy Cue was born in 1964, in Miami, Florida. He is Apple's Senior Vice President of Services and one of the company's most senior SVPs since assuming his current position in 2011. Cue earned bachelor's degrees in computer science and economics from Duke University. In addition to his role at Apple, Cue serves as a member of Ferrari's board of... have been pushing the TV+ team to lower costs and deliver more financially successful content by attracting larger audiences.
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The report adds that users can already subscribe to TV+ as an add-on through Amazon Prime Video. Licensing TV+ original movies is reportedly perceived as an extension of this, becoming an additional revenue stream for the service and increasing its reach in markets and countries that otherwise don’t offer the full TV+ experience.
