Eddy CueEddy Cue was born in 1964, in Miami, Florida. He is Apple's Senior Vice President of Services and one of the company's most senior SVPs since assuming his current position in 2011. Cue earned bachelor's degrees in computer science and economics from Duke University. In addition to his role at Apple, Cue serves as a member of Ferrari's board of..., senior vice president of services at Apple, revealed a crucial aspect of the company’s success: the ability to say “no” more often than “yes.” Eddy CueEddy Cue was born in 1964, in Miami, Florida. He is Apple's Senior Vice President of Services and one of the company's most senior SVPs since assuming his current position in 2011. Cue earned bachelor's degrees in computer science and economics from Duke University. In addition to his role at Apple, Cue serves as a member of Ferrari's board of... revealed Apple’s philosophy in a new CNBC interview with the network’s Jim Cramer.
Cue emphasized that as Apple has grown into the market’s largest company, they have learned the importance of restraint and focus. Instead of pursuing every opportunity, they adopt a discerning approach. Only ideas that Apple is confident in executing exceptionally well and that genuinely matter to consumers make the cut.
When you get as large as we are, it’s easy to think you can do anything or everything, and it’s just not true.
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Eddy CueEddy Cue was born in 1964, in Miami, Florida. He is Apple's Senior Vice President of Services and one of the company's most senior SVPs since assuming his current position in 2011. Cue earned bachelor's degrees in computer science and economics from Duke University. In addition to his role at Apple, Cue serves as a member of Ferrari's board of... on Apple’s laser focus philosophy
One notable achievement was Apple’s ten-year partnership with Major League Soccer in 2022, enabling fans to access the service for the first time during the current season. Cue drew inspiration from legendary ice hockey player Wayne Gretzky, who famously anticipated the puck’s future position.
We wanted to go where the puck was going, not where the puck was. That’s what [Gretzky] does. He skates to where the puck was going, not to where the puck is. And that’s the same thing we wanted to do with sports.
Eddy CueEddy Cue was born in 1964, in Miami, Florida. He is Apple's Senior Vice President of Services and one of the company's most senior SVPs since assuming his current position in 2011. Cue earned bachelor's degrees in computer science and economics from Duke University. In addition to his role at Apple, Cue serves as a member of Ferrari's board of... on anticipating the industry’s future
Apple’s success, according to Cue, hinges on its ability to make calculated choices, focusing only on opportunities that align with its strengths and resonate with its audience. By consistently saying “no” to distractions, Apple remains at the forefront of innovation in the tech industry.
Eddy Cue’s profile
Having joined Apple in 1989 as manager of software engineering, Cue has played a vital role in various groundbreaking innovations, including the introduction of the iTunes Store and the company’s recent venture into sports streaming, forging partnerships with Major League Soccer and Major League Baseball.
