Apple reportedly still plans to announce at least one new Mac by the end of October, according to new information shared by Bloomberg in the latest weekly edition of the Power On newsletter.
The most likely candidate for the purported refresh is the iMac, which has long been rumored to be finally upgraded towards the end of this year. The current 24-inch iMac is still equipped with the nearly three-year-old M1 chip, and the much-needed upgrade could finally be on the way in the last few days of October.
As reported earlier, stock of the current iMac and all MacBook Pro models is quickly dwindling across multiple Apple Store locations, with certain configurations estimated to ship by mid-November. The report states that this is indicative of an imminent product launch, which might take place on the 30th or 31st of October.
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Another clue is the fact that Apple will announce its Q4 2023 earnings on November 2 which is something the company usually undertakes in late October. The last time Apple announced earnings results in November was back in 2018, a few days after it revealed the first MacBook Pro with the Touch Bar.
While it’s unlikely that Apple could announce a refresh to the MacBook Pro since it was already upgraded earlier this year with the M2 Pro and M2 Max chips, multiple updates in the same year wouldn’t be “inconceivable” for the company, adds the report. The smart money would be an iMac refresh this year, while MacBook upgrades that include both sizes of the MacBook Air could be revealed by early to mid-2024 as rumored before.
Recent reports have been very conflicting regarding Apple’s upgrade roadmap for the Mac. Ming-Chi Kuo earlier said he no longer expects any new refreshes to the Mac whatsoever for the remainder of 2023, while Mac Otakara believes that the next-gen iMac will be equipped with the M2 and M2 Pro chips instead of the anticipated M3.
