Apple is widely expected to unveil its artificial intelligence efforts at WWDC 2024 on Monday, and a new report from Bloomberg‘s Mark Gurman claims that these AI features will be publicly marketed as “Apple Intelligence” when they launch on iOS 18 and other software platforms.
Apple Intelligence is set to be the cornerstone of the company’s announcements at its developers’ conference next week, serving as an umbrella term for the new AI features and capabilities heading to iOS 18, macOS 15, and more. Apple will heavily publicize its new AI capabilities, with the report claiming that the announcement will span half of the main keynote at WWDC 2024.
Apple Intelligence will initially be labeled as a beta feature, much like how Siri was presented when it first debuted with the iPhone 4S in 2011. Apple’s AI features will also be offered as an opt-in service, meaning that users will get to turn off Apple Intelligence completely from their devices if they desire. The report also reiterates that Apple Intelligence will require the iPhone 15 Pro and later to run locally, with the M1 chip as a minimum requirement on the iPad and Mac.
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Part of Apple’s AI strategy will see the company partner with OpenAI to offer a built-in ChatGPT-like chatbot as part of iOS 18. Beyond the chatbot, Apple Intelligence is completely based on the company’s in-house Large Language Models (LLMs) with support for on-device and cloud processing. The AI system will intelligently decide whether to process the AI task at hand locally or online, offloading processing to data center servers equipped with Apple silicon that preserves privacy.
Apple will incorporate AI across every corner of iOS 18 and other software platforms set to be announced in under two weeks at WWDC 2024. AI features will span Safari, Spotlight Search, Messages, Photos, notifications summary, voice transcription, custom emojis, and much more.
