Latest Newsroom News
Colorful Siri icon on a dark gradient background, representing Apple’s virtual assistant
AI

Apple engineers are working on generative AI to overcome shortcomings of Siri

Apple is trying to make Siri more ChatGPT-like, per The New York…

Kanchi Vasavada
Kanchi Vasavada
Advertisement for the new Apple AirPods Pro, featuring a young woman wearing the earbuds, with floating objects like cars and people in the background, creating a surreal environment
Ad

Apple’s new ad highlights AirPods Pro improved Active Noise Cancellation

Second-gen AirPods Pro offer up to 2x better Active Noise Cancellation than…

Omar Moharram
Omar Moharram
Apple Northlake Mall store webpage announcing temporary closure, thanking visitors, and providing information about a new store opening in Charlotte early next year, along with details for continuing support at Apple SouthPark and online services
Bloomberg

Multiple shootings force Apple to shut down North Carolina store

Three shootings in a few months are responsible for Apple's sudden decision

Omar Moharram
Omar Moharram
Exterior of the new Apple Store in Gangnam, South Korea, featuring colorful neon Apple logo displays and a large opening announcement billboard on the building facade
South Korea

Apple opening new store in South Korea with close proximity to Samsung offices

Apple goes to Gangnam in Style

Apple Newsroom Staff
Apple Newsroom Staff
Aerial view of Apple Park, the circular headquarters of Apple Inc. in Cupertino, California, surrounded by greenery and featuring a colorful rainbow structure in the center, with the Silicon Valley landscape in the background

Apple broadens staffing pause, halting bonuses for select employees

The latest in a series of cost-cutting measures for the Cupertino giant…

Brahm Shank
Brahm Shank
Apple CEO Tim Cook presenting in front of a large ‘5G’ backdrop, emphasizing the company’s commitment to 5G technology
Bloomberg

Suppliers competing to secure Apple’s custom 5G modem orders

Two companies are said to be competing to seize in-house modems supply…

Omar Moharram
Omar Moharram
A student working on a pink Apple iMac, displaying a periodic table and molecular structure, in a brightly lit room
Bloomberg

New iMac with M3 chip reportedly in advanced development

The nearly two-year old desktop is ripe for an update

Omar Moharram
Omar Moharram
Close-up of an iPhone screen displaying the Apple Store app, featuring virtual shopping assistance and options for iPhone 14 and iPhone 14 Plus models

Apple announces virtual shopping assistance for iPhones in the US

Virtual personal shopping assistance.

Kanchi Vasavada
Kanchi Vasavada
Aerial view of Apple Park, the circular headquarters of Apple Inc. in Cupertino, California, surrounded by greenery and featuring a colorful rainbow structure in the center, with the Silicon Valley landscape in the background
Bloomberg

Apple’s covert ‘XDG’ team is shaping the company’s future

Meet the group responsible for the company's most ambitious initiatives, including glucose…

Omar Moharram
Omar Moharram