Apple is internally weighing to announce the upcoming iPhone 15 lineup during a special event held during the second week of September, revealed Bloomberg‘s Mark Gurman in the latest edition of his Power On newsletter.
In his newsletter, Gurman delves into Apple’s plans surrounding the iPhone 15 announcement and availability. He expects a special event to take place on either Tuesday, September 12, or Wednesday, September 13.
Following this timeline, the iPhone 15 lineup is expected to be available for purchase on Friday, September 22. The event timing corroborates with information obtained by 9to5Mac, which revealed that mobile carriers have been asking their staff to be fully available on September 13 in anticipation of a “major smartphone announcement.”
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That’s a tough backdrop for the iPhone 15, which I’m told will go on sale around Sept. 22 — following an event planned for either Sept. 12 or Sept. 13. The timing means Apple will get about a week of iPhone 15 sales in its fiscal fourth quarter, which runs through September.
Bloomberg’s Mark Gurman
Following Apple’s availability timeline with previous iPhone generations, the iPhone 15 lineup is expected to be available for pre-order on Friday, September 15 if the announcement does indeed take place on September 12 or September 13.
It also remains to be seen if the entire iPhone 15 lineup will be available for customers on day one or whether Apple is planning a staggered launch, especially since the company is rumored to be struggling with manufacturing display panels for the iPhone 15 Pro and iPhone 15 Pro Max.
iPhone 15 Specs
Apple is expected to expand Dynamic Island, first introduced on the iPhone 14 Pro last year, to all models of the 2023 iPhone lineup. The company is also rumored to replace the Lightning port with USB-C across the entire lineup to comply with EU laws, in addition to expanding the 48MP main camera sensor to the non-Pro iPhone 15 models alongside other camera improvements.
On the other hand, the iPhone 15 Pro and iPhone 15 Pro Max will introduce several exclusive features, including a periscope zoom lens on the iPhone 15 Pro Max, significantly thinner bezels thanks to a new LIPO process, a new titanium chassis with subtly curved edges to replace stainless steel, Action Button in lieu of the mute switch, and the next-generation 3nm A17 Bionic chip.
