Apple is nearing an international launch for Vision Pro outside the United States. The company has begun training Apple Store retail employees in select countries on how to market and sell the headset, reports Bloomberg‘s Mark Gurman.
Apple has reportedly begun flying in hundreds of its retail employees from countries including China, France, and Germany to teach them how to demonstrate Vision Pro to prospective employees in Apple Store locations across their respective countries. The training sessions are said to have started last week and last for four days, indicating that Vision Pro’s international launch is edging closer than ever.
Apple is holding Vision Pro training sessions for retail employees from Germany, France, Australia, Japan, South Korea, Singapore, and China. The report adds that Apple will launch its headset after WWDC 2024, contradicting a previous estimate from analyst Ming-Chi Kuo that pegged an international launch before the company’s developers’ conference in early June.
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The training sessions that Apple’s retail employees are currently undergoing are similar to those held in January before the headset’s US-only launch in early February. Apple will reportedly hold 20-minute demo sessions for customers internationally to try on Vision Pro. This similar tactic has helped the company spur up interest in the headset in the US.
As reported before, France-based retail employees have received some form of Vision Pro training as far back as March, but new countries are now being involved in training. The list of potential countries also lined up with code evidence that suggested Apple is working to add additional languages and localizations to the virtual keyboard in visionOS.
