Apple is planning an organizational change in Asia that will give greater relevance to India due to its constant growth and high demand for Apple’s products, according to a new report from Bloomberg.

With this organizational change, Apple will consider India as a single sales region, according to journalist Mark Gurman from the news agency, citing anonymous sources. Prior to this change, India was consolidated as part of India, the Middle East, the Mediterranean, East Europe, and Africa region, the report adds.

In addition to the organizational change and considering India as an independent region, Apple plans to soon open its first official brick-and-mortar store in the country to accompany the already operational regional online store.

The change, in addition to taking advantage of the demand for Apple products in India, comes after the retirement of Hugues Asseman, vice president in charge of the unified region. In his place, Bloomberg says, Ashish Chowdhary will arrive and report directly to Michael Fenger, head of product sales at Apple.

India has become more relevant to Apple in recent years due to its high demand for the company’s products and the economic growth of the Asian country, despite a global economic slowdown. India had a growth in sales during Apple’s last quarter, despite total sales dropping 5 percent, according to Bloomberg, adding to India’s relevance to Apple as a prominent market.

According to Bloomberg, India may become a new region for Apple much like China, which is currently Apple’s second most important market in terms of sales after the Americas and Europe. Apple could utilize India as both a large sales point and a production center for its products, potentially reducing its reliance on Chinese factories.

An Apple spokesperson did not comment to Bloomberg on the reported information.