Apple officially announced today that it is partnering with Google to introduce a new industry standard to help combat illicit location tracking via Bluetooth-enabled devices like AirTags.

The proposed specification introduces a new cross-platform mechanism compatible with “unauthorized tracking detection and alerts,” reads the statement. Other companies, including Samsung, Tile, Chipolo, eufy Security, and Pebblebee, support the joint draft. The draft offers “best practices and instructions for manufacturers” to combat unwanted location tracking.

Apple launched AirTag to give users the peace of mind knowing where to find their most important items. We built AirTag and the Find My network with a set of proactive features to discourage unwanted tracking — a first in the industry — and we continue to make improvements to help ensure the technology is being used as intended. This new industry specification builds upon the AirTag protections, and through collaboration with Google results in a critical step forward to help combat unwanted tracking across iOS and Android.

Ron Huang, Vice President of Sensing and Connectivity

Apple states it included feedback from many safety and advocacy groups when developing the proposal. The groups include the National Network to End Domestic Violence and the Center for Democracy & Technology.

Per the statement, the proposed specification has been submitted as an Internet-Draft via the Internet Engineering Task Force. Other parties will be able to assess and evaluate the draft over the next three months, after which Apple and Google will consider the feedback.

The specification is scheduled to be available for commercial deployment by the end of this year. Apple and Google state that tracking alerts will be enabled for users in future releases of iOS and Android by the same time frame.